Game in good hands despite high-profile retirements, says tennis official

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SUPERSTARS. Carlos Alcaraz (left) and Rafael Nadal of Spain react during a doubles match in the Paris Olympics.

With tennis greats Roger Federer, Rafael Nadal, and Serena Williams retiring from the sport, tournament organizers have found it more difficult to promote events

The retirements of tennis greats Roger Federer, Rafael Nadal, and Serena Williams has made promoting events more difficult, but organizers must grab the opportunity to push new talent into the spotlight, the United Cup’s tournament director said.

The popular $10 million mixed team event aims to do just that when it kicks off the new season on Friday, December 27, with tournament chief Stephen Farrow confident the sport is in good hands.

“It’s true to say that from a promotional standpoint, it’s very easy if you’ve got Roger Federer or Rafa Nadal turning up,” Farrow told Reuters after the draw for the 18-team tournament was held in Sydney recently.

“You’re talking about people who are absolute superstars of the sports arena … with those guys moving on, it does make it a bit more difficult to promote and tell the story of the athletes playing the event.”

“I always see that as a positive, because it’s on all of us in tennis to tell the story of this new talent.”

“We’ve got a lot of them playing the United Cup. They’re incredibly exciting and captivating to watch. I’m not worried about the future.”

Grand Slam contenders Alexander Zverev, Taylor Fritz, Iga Swiatek, and Coco Guff will all be in action for their countries in the December 27-January 5 tournament staged in Perth and Sydney as they prepare for the Australian Open starting on January 12.

Farrow also said the United Cup was still building its brand and boosting awareness with fans and players.

“Last year, we saw a really big step forward when we moved to a new format with one women’s singles, one men’s singles, and one mixed doubles. It was incredibly competitive.

“Now we’ve established ourselves on the tennis calendar two weeks from the Australian Open. We’ve seen with the field this year that players want to play this event.”

Spain takes on Kazakhstan, while China meets Brazil on the opening day in Perth. – Rappler.com

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