Paige Lorenze’s Dairy Boy Debuts Innaugural Sports Collection

Paige Lorenze‘s brand Dairy Boy is going sporty. The women’s apparel brand is adding activewear to its curation of casual styles, coinciding with a pop-up for the new DB Sport collection during the Miami Open tennis tournament. The collection launches on the brand’s official website beginning April 2.

“The key inspiration really comes from my childhood and a lifetime of being active,” Lorenze told WWD via email. “I’ve always been drawn to those in between moments around sport and how sport impacts how you move, dress and feel.”

The DB Sport collection prioritizes “fabrics that are soft, supportive and move with you.” Among other inspirations behind the collection, Lorenze looked to tennis as a “major influence.” The Dairy Boy founder is engaged to American tennis player Tommy Paul.

Lorenze’s favorite piece from the Sport collection, the Dairy Boy capris, exemplify the intentional craft behind the collection. “They look simple, but every detail was incredibly considered, from the fit to the fabric to the branding. It took a lot of refinement to get them to feel exactly right, but now they’re one of those pieces that just works. They feel polished, flattering, and effortless,” Lorenze said.

Along with the the capri pant, the collection includes a range of tank tops, T-shirts, fleeces, a jacket, as well as track pants and dresses. Accessories include headbands, hats and socks. Sizes for apparel range from XXS to XXL with pricing at $85 or below.

Ahead of the official April 2 launch, all pieces from the DB Sport collection will feature at the Miami Open pop-up. “It’s rooted in vintage references and a very idealized version of all the things I love,” Lorenze said of the pop-up’s esthetic.

“I’m constantly collecting inspiration, so the concept came together as a blend of those ideas: sport, nostalgia, and a slightly elevated, curated version of that world.”

Looking toward, Lorenze’s longterm plan is “to build something that becomes part of people’s everyday lives, dressing a generation of women in a way that makes them feel confident, capable and grounded,” she said. “What’s exciting is how much room there is to grow the world of Dairy Boy beyond just clothing and continue building something that feels really lived in and lasting.”

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