Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media

The days of football clubs travelling abroad accompanied only by a familiar press pack have been consigned to history.

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And it is not just the extra TV cameras, pundits, worldwide media and club legends – a term liberally applied in some cases – that jump on the travelling bandwagon.

No, space these days is found for YouTubers, fan channels, bloggers and, in the case of AC Milan, a Chinese rapper.

Simba Siiviba, who boasts almost 800,000 followers on mainland social media platform Weibo, routinely incorporates AC Milan into his lyrics. One of his songs, El Capitano, was written in tribute to ex-Milan skipper Massimo Ambrosini.

“I put so many AC Milan posts on Weibo and TikTok,” Simba told the Post.

Simba Siiviba (right) with former AC Milan player Zlatan Ibrahimovic. Photo: Weibo

“We want to grow bigger and connect more with AC Milan … and publish more and more stuff. It’s my goal to have AC Milan as a big part of my identity, and my performances.”

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