VNL 2025 smashes broadcast records across key markets
The Volleyball Nations League (VNL) 2025 has showcased unprecedented levels of success, with record-breaking audiences and expanded coverage driving volleyball to new levels of popularity in key markets, including: Brazil, Poland and Türkiye. The latest figures highlight the competition’s rapid growth and confirm volleyball’s position among the most-watched live sports worldwide.In Brazil, enthusiasm for the VNL reached some of its highest levels ever. More than 666 hours of dedicated coverage aired in 2025, a 24% increase from the previous year, and 16% of the national TV panel population – some 11.1 million people – tuned in to watch the action.Additionally, since 2022, the VNL has attracted 12.4 million new viewers in the country, underlining its expanding footprint. The women’s pool match between Brazil and Italy on Globo drew a live average audience of 2.7 million, making it the second most-watched sports broadcast of the year outside football. On pay TV, the VNL dominated the sports charts in Brazil, securing all of the top 10 live sports broadcasts in 2025. With an impressive weekly average cumulative audience of 1.6 million, volleyball outperformed other live major sports properties such as Formula 1 (F1), Wimbledon and the NBA.Poland also experienced a surge in viewership across the VNL. Just over 1,046 hours of dedicated VNL coverage were broadcast in Poland in 2025 – a 42% increase from 2024. The Men’s Final between Poland and Italy proved historic, drawing a combined audience of 3.8 million across Polsat Sport 1 and free-to-air television. It marked the largest sports audience on Polsat Sport in a quarter of a century. Read more here.Notably, eight of the ten biggest VNL audiences on Polsat over the last two years came from this year’s edition. The competition’s popularity far outpaced other live sports on the network, with a weekly average cumulative audience (5.3 million) higher than the Open Championship, F1, UFC and the NBA.
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