Italian Lakeside Football Club Combines €1,000 Tickets With AI

On the shores of Lake Como, Italy has its own Wrexham-styled football fairytale unfolding. Two decades ago, Como 1907 went bankrupt and then spent years battling part-time plumbers and teachers in the bottom rungs of Italy’s footballing pyramid. But in 2019, billionaire brothers Michael and Robert Hartono bought Como for €1 million ($1.2 million).

Much like Ryan Reynolds and Rob McElhenney — the wealthy actors who bought and quickly turned around Wrexham — Como hasn’t stopped winning. The club has returned to Italy’s top division, Serie A, for the first time in 20 years and now sits fourth, on track to qualify for lucrative European tournaments.

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