Shorts: Fulham FC, David Beckham, Formula 1

Fulham Football Club have signed a partnership agreement with wellness technology brand BON CHARGE.

The agreement sees the brand become the club’s official red light recovery partner and official recovery partner. BON CHARGE’s technology, including red light therapy, PEMF, infrared sauna, and blue light shielding, has been integrated into the team’s performance and recovery programmes to support player preparation.

Beyond the pitch, the collaboration extends to the wider Fulham Pier development. BON CHARGE will provide recovery treatments at the new spa, alongside product integration at the Fulham Pier Hotel and wellness events for members. The brand will also feature at Craven Cottage on matchdays.

Jon Don-Carolis, Commercial Director, Fulham Football Club, said, “We’re excited to welcome BON CHARGE as a partner across Fulham FC and Fulham Pier. With Fulham Pier already established as an award-winning destination, this partnership reflects the innovative, future-focused collaborations we are committed to — combining elite performance at the Club with progressive wellbeing and lifestyle experiences on the riverside. We look forward to BON CHARGE enhancing the world-class spa experience guests will be able to enjoy from 2026.“

Global digital sports platform Fanatics has announced an exclusive partnership with former footballer and co-owner of Inter Miami CF, David Beckham.

The agreement includes autographed and inscribed memorabilia, trading cards, appearances, and meet-and-greet moments. Under the terms of the new partnership, Fanatics has become the sole distributor of Beckham’s full assortment of memorabilia and collectibles.

This collaboration marks the first time the two parties have worked together. The first card from the partnership will be included in the 2026 Premier League Chrome collection, which is scheduled for retail release on 5th February.

Beckham joins a number of global football greats and organisations that have signed exclusive deals with the brand. Fanatics Collectibles’ portfolio currently includes the English Premier League, which signed in 2025, as well as UEFA Club Competitions (since 2015), Major League Soccer (since 2012) and the Bundesliga (since 2008).

Heineken has launched a new global sponsorship platform titled ‘Fans Have More Friends’, bringing together its football, Formula 1, and music portfolios for the first time.

To launch the initiative, the brewer partnered with YouTuber Zac Alsop for a social experiment in New York City. The activation involved distributing flyers across Manhattan inviting locals to Central Park Tavern to watch a UEFA Champions League match with an Australian expat named Joe, who had no one to watch the game with.

On January 28, 2026, hundreds of strangers attended the event, where former German international Bastian Schweinsteiger made a surprise appearance to serve drinks. The campaign is supported by brand-commissioned research finding that 75% of fans believe their fandom has helped them meet new people.

In addition to the event, a television advertisement featuring Max Verstappen, Virgil Van Dijk, and DJ Martin Garrix is set to debut in the USA before rolling out to 50 other markets.

Nabil Nasser, Global Head of Heineken, said: “Fandom has an incredible ability to bring people together. Across football, F1 and music, we see how shared passions help people meet, connect and feel part of something bigger. As a champion for social life Heineken’s new platform – Fans Have More Friends – is about turning those shared moments into real connections wherever they are in the world.”

Formula 1 Driver Max Verstappen added: “Formula 1 fans are among the most passionate in the world. Whether they’re cheering for me, another driver, or any team on the grid, that shared energy is what makes every race weekend so special; it creates an environment where people truly connect. That’s why I’m proud to be part of the ‘Fans Have More Friends’ platform.”

Manchester City have announced a new multi-year partnership with sports drink brand Lucozade.

As the club’s official sports drink partner, Lucozade will appear across matchdays, training, and performance spaces at the Etihad Stadium, Joie Stadium, and City Football Academy.

The brand is set to feature across all domestic home fixtures and training environments for the men’s, women’s, and academy teams. This integration will include product placement via player bottles and ice coolers, alongside LED advertising displays during matches throughout the season.

Kaitlyn Beale, Vice President Global Partnership Sales, City Football Group, said, “We are delighted to welcome Lucozade as our new Official Sports Drink Partner. As a brand recognised for performance and innovation, Lucozade is a natural fit to partner with the club. We’re excited about the opportunities this partnership will bring as we continue to strengthen our elite performance environment across the coming seasons.”

Derry GAA has officially agreed to a multi-year naming rights partnership with Find Insurance, marking a historic first for the county.

The deal sees the Derry City-based broker become the naming rights sponsor for the county’s two flagship venues, which have been officially renamed Find Insurance Celtic Park and Find Insurance Owenbeg.

The partnership ensures brand visibility for Find Insurance across digital platforms, broadcast references, and stadium signage. Celtic Park, which has a capacity of over 16,000 and hosts National Football League fixtures, and the Owenbeg Derry GAA Centre, a training facility and host of the 2023 GAA World Games, are both covered under the new agreement.

Colin Mullan, Managing Director of Find Insurance, described the deal as a natural fit. “We are incredibly proud to partner with Derry GAA and to support two venues that sit at the heart of sport, culture, and community in this county,” said Mullan. “We are excited to play a role in helping Derry GAA continue its journey of growth and excellence.“

John Keenan, Chairman of Derry GAA, welcomed the investment as a significant step forward for the organisation. “This support will allow us to strengthen our facilities, create more opportunities for players at every level, and further develop the programmes that make both Celtic Park and Owenbeg such integral parts of our community,” Keenan stated.

The Scotland Women’s National Team have renewed their sponsorship agreement with independent car retailer Arnold Clark.

The company has extended its support for the ‘Tartan Hearts’ having first partnered with the team last year. As part of the agreement, the brand’s logo will continue to appear on the lapels of the women’s playing kit.

The renewal comes as the squad prepares to compete in the FIH World Cup Qualifier in Hyderabad, India. The tournament runs from 8th February to 14th March, where Scotland will face Wales, India, and Uruguay in the group stages.

Derek Keir, Scottish Hockey CEO, said, “We’re absolutely delighted to have the support of Arnold Clark for the Scotland Women’s National Team. Having a partner of this calibre behind us provides a fantastic boost as our squad prepares for another big year of international competition. Their backing helps drive our ambitions, supports our athletes at the highest level, and reinforces our commitment to growing the women’s game in Scotland.”

Table Tennis England has partnered with China Media Group (CMG) to create opportunities to increase participation and engagement in the sport.

Table Tennis England CEO Sally Lockyer has signed a Memorandum of Understanding (MOU) with the media conglomerate in Beijing during this week’s official government visit.

Lockyer was one of the delegates travelling with UK Prime Minister Sir Keir Starmer to China and Japan on a visit which aims to build business, sporting, and cultural ties between the nations.

CMG’s network comprises 51 television channels, 22 radio frequencies, three news websites, and multiple mobile applications, delivering content globally in 85 languages to over 680m overseas users.

The new MOU will see both organisations working together to explore areas of bilateral co-operation. This includes driving participation through publicity and marketing around Table Tennis England events to CMG’s domestic and international audiences.

Additionally, the deal aims to foster cultural exchange through training opportunities and professional exchanges between players and table tennis professionals in China and the UK.

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